Creative research for app marketers

Ad hooks traced back to real user reviews.

HookBack reads thousands of App Store and Google Play reviews of your app and your closest competitors, and turns what users actually say into creative angles, hooks and UGC scripts. Every hook comes with the reviews behind it.

Request a sample pack

Reply within one working day.

What you get for one app

A research pack your team can brief creators from the same day.

Themes with evidence

What users love about you and why they leave your competitors, grouped into clear themes with review counts, dates and sources.

Angles, hooks, scripts

5 creative angles, 10 hooks for the first three seconds and 3 UGC scripts, written for paid social.

Ready for review

No competitor names in the copy, no review wording reused as testimonials, and a list of product claims to confirm before launch.

Every hook shows its source

Generic AI tools write hooks from nothing. HookBack writes them from what your market already said, and you can check every one.

  • Each hook is backed by at least two different reviews.
  • Quotes are matched to the original review by code, not paraphrased.
  • Counts and dates are calculated, never estimated by a model.
Example from a sample pack

That number in your checking account? Some of it is already spent.

At any moment I know how much money I have, not just a bank balance, but how much of that balance is already committed.App Store review, 5 of 5, April 2026
I have money in my account for next month’s bills.App Store review, 5 of 5, March 2026

How it works

Nothing to install and no access to your accounts. Public reviews only.

01

Send your app

Your app and two or three competitors you want to win users from.

02

We read the reviews

Recent reviews from both stores, analysed and checked against the originals.

03

Get your pack

A PDF research pack within three working days.

€290 per app

Prices in euros, net (excluding VAT).

Order a pack